This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. Table of Contents Chapter 1 Introduction Chapter 2 Using Predictive Models Chapter 3 Analytics, Organization And Culture Chapter 4 The Value Of Data Chapter 5 Ethics And Legislation Chapter 6 Types Of Predictive Models Chapter 7 The Predictive Analytics Process Chapter 8 How To Build A Predictive Model Chapter 9 Text Mining And Social Network Analysis Chapter 10 Hardware, Software And All That Jazz Appendix A. Glossary of Terms Appendix B. Further Sources of Information Appendix C. Lift Charts and Gain Charts